The Theme Display A Grocery Store Money Trap

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Supermarkets have carefully refined their methods for making us spend more than wed like. One of their most insidious money traps is the supermarket theme display. These displays usually take the form of tables, end aisles, or special shelves that display food items related around a central theme. Theme displays are commonly focused around holidays, […]

When More is Less

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Surprisingly, a trip to the movie theater reminded me of a great lesson that can save you money in the grocery store. Approaching the movie theater concession stand I decided to order my usual medium bucket of buttered popcorn (yeah I realize that movie popcorn is not the most frugal purchase but we all splurge […]

Big Brother is Watching You (In the Grocery Store)

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Unknown to many, grocery stores are one the largest living laboratories around. Unfortunately, we are the mice and the large corporate supermarket chains are the investigators. Every single inch of your local friendly supermarket has been tested and re-tested to achieve the maximum amount of profit for the supermarket from the color of the floor […]