Supermarket Speed Bumps That Get You to Spend More

Posted on Posted in Supermarket Pricing Tricks

In today’s tough economy many consumers are now shopping with a grocery list to help save money. They realize a list focuses their shopping behavior like a laser, helping them avoid ever present, but costly, impulse purchases. Yet supermarkets realize that shoppers are increasingly entering their stores with a singular purpose in mind to grab […]

How Food Packaging Illusions Cost You Money

Posted on Posted in Supermarket Pricing Tricks

I’m always amazed at how food companies alter the packaging and appearance of their products to entice us to make a purchase. A recent example of this occurred with my regular orange juice purchase. A few months ago while browsing my local grocery store I came across a special promotional case featuring a new variety […]